This three-part learning course, geared to help local business owners understand the digital landscape, adopt a digital marketing mindset, as well as create an initial mind map/ strategy for improving their local SEO plan and programs. It will also showcase different strategies for creating realistic marketing plans and content. What platforms and channels will be most effective for them and different deployment tactics they can leverage in their business with limited resources. This course is geared to help local business owners’ asses their consistency, measure success and failure, create realistic expectations and how to engage with their customers and audience before during and after a sale or project.

Total time: 4hrs 15mins